Another side of the coin...the impact of 'Blood Diamond' to famous jewelers

Thanks to Tong for giving me other sources to read about conflict diamonds. Fortune has just published several articles about the remains of conflict diamonds in Africa and how jewelry companies like De Beer and Tiffany were really scared of their sales in holiday season being greatly impacted by the negative perception of the audience who watch this movie.

So read on, before the links are gone, forever.

Diamonds Aren't Forever [courtesy of CNN Money.com -- Fortune Magazine Dec 11, 06]
Diamond Mines Are Forever [courtesy of CNN Money.com -- Fortune Magazine Oct 2, 06]
Jewelers Sweat a 'Blood Diamond' holiday [[courtesy of CNN Money.com -- Fortune Magazine Sep 11, 06]

Also check out the website created by the diamond producers (aka World Diamond Council). They said, "More than 99% of diamonds are now from conflict-free zone sources..."
http://www.diamondfacts.org/

And last but not least, check out De Beer website. Read on how this group has created so many positive things in the continent of Africa.
http://www.debeersgroup.com/debeersweb
There's a footnote on the homepage saying:

We donated approximately US$13.5 million to social investment projects. Almost 90% of this (US$12.2 million) was disbursed in Africa and nearly US$2 million allocated to education. Report to Stakeholders 2005/6, p82

Wow...how generous, right?

Well, I just want us to have both sides of the stories. You don't even have to choose who's right or wrong. At least, just be aware. You might stop for a few seconds before you buy your next diamond.