Pop culture, marketing and me

I think pop culture and marketing are interrelated, and I am in between of that. So, this blog is a space for me to put down my observations.

27 May 2007

Chic Mommy Episode# 1

Dear all mom-to-bes & mom-wannabes,

Don’t let pregnancy and babies stop you for being chic. These days, there are chic products and brand names to prep you to an ultimate chic mom status. It ain’t cheap thou.

I’d like to start off with the stroller. Think about the wellbeing of your baby. You don’t want your baby to forever stay at home, but you don’t your baby to go out & about and experience the outside world with you, may it be the upscale department store, the authentic, cozy, Italian restaurant, the white-powder-sand beach, or the mountain high with forest and fall. Think about how much time you and your baby will spend on this stroller. This brand is my absolute favorite, Bugaboo. Here’s a short summary of Bugaboo story from its website.


Bugaboo is the brainchild of Dutch Designer, Max Barenburg, and his physician brother-in-law, Eduard Zanen. Together they wanted to invent a stroller that was both functional and fashionable, could be used in the city and the country and that was appealing to fathers as well as mothers.
Their answer was the Bugaboo Frog. Introduced in Holland in 1999, and named for it's 'frog like' suspension wheels that 'jumps' over obstacles in its path, the Frog became the 'it' stroller of celebrities and parents who wanted this elite stroller for their babies.
Now they have got 3 major product lines: Frog, Gecko & Cameleon, with price range of $750 - $900. The chic elements of Bugaboo are the crossover of functionality and design. Look at how much you can do with this stroller. I posted the full-option Cameleon for example. You can choose up to 32 color combinations of canvas and fleece fabrics as well as customize embroidery of your baby’s name, nickname, or whatever you wish. You can even get embroidery of your company logo!


The Bugaboo Cameleon. Adaptable and Adorable.
The Bugaboo Cameleon Stroller is engineered to include more features and options than any other stroller on the market today. The Cameleon features high-tech and convenient features such as adjustable suspension for optimal shock absorption, different wheel positions for different terrain, a height adjustable handlebar, an Aerosleep mattress, reversible handle bar and seat, bassinet that can be used separately, mosquito net and rain cover, a huge capacity under the seat storage basket and much more. Take a look below to see all of the innovative features that are included with every Cameleon.
Chassis with wheels: Sturdy, lightweight, aluminum base, with two 6-inch adjustable suspension swivel wheels for optimal maneuverability and two l2-inch inflatable rugged wheels for stability.
Reversible handlebar converts forward facing wheels to small swivel wheels for city strolling or larger rugged inflatable tires for rougher terrain. Parking brake on handlebar for added safety.




Seat/Bassinet frame & material: Simply use the included material to convert the seat to a Bassinet. The Bassinet can be detached and used separately.
Tailored fleece fabric (sun canopy, apron, and inlay) Soft, light, hypo-allergenic, water resistant, non static, color fast and comfortable in warm and cool weather.


Carry handle: Can be used as a bumper bar for baby to hold onto or as a carry handle when using the Bassinet separately.







Aerosleep mattress: This comfy mattress is specially constructed to prevent sweating and stay dry. The mattress is also hypoallergenic, protecting your baby from dust and pollen.
Sun canopy: Protects your baby's highly sensitive from harmful sun rays..






Mosquito net: Protects your little one from annoying flying and biting insects.








Reversible and adjustable handlebar for converting forward facing wheels to small swivel wheels for city strolling or larger rugged inflatable tires for rougher terrain. A parking break is attached for added safety. Handlebar is also adjustable up to six inches for taller parents.



Seat: A three position reclining seat and luxurious deep padded seat supplies extra comfort for baby. Seat is also reversible for baby to face you or away from you to enjoy the view. A five-point safety harness is built into the seat.




Under seat bag: Convenient storage that hold up to eight pounds.




Rain cover: Helps protect your child from rain and wind. An air vent offers fresh air ventilation. Cover works with both the seat and bassinet options.

Compact fold: Easily folds up to carry with you and store in your trunk or garage.









Sorry, I got carried away. See how a good design can do to you? I simply want to have a baby so that I can stride him/her in this lovely stroller. And now it comes with Bugaboo by Kosters, a limited edition stroller (only 1000 strollers in the world!) designed y Dutch fashion icon. In its website, it’s nicely starting with “Your baby is unique and beautiful. So why demand any less out of your Bugaboo stroller?” So, the price shoots up to $2000! But look! It’s soooo cute. It also just came out with the new denim line, which priced $150 above the base price.


Next blog, we will explore more on diaper bags, maternity clothes, and baby clothes. The more I searched about this, the more I’m amazed at how huge this market has become!

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